The study “The Future of Sexual Wellness 2026” is a joint initiative by Zandora in collaboration with Orion, pjur, Lovehoney, Little Leaf Agency and Modality. The aim of this international study is to gain a realistic and comprehensive understanding of how people experience, perceive and shape sexual wellness in their everyday lives.
The survey is deliberately open to the public, regardless of prior experience with sexual wellness products. In around ten minutes, participants can share their personal perspectives and actively contribute to the further development of the industry. The study focuses on key questions relating to purchasing behaviour, individual needs, and existing barriers to accessing sexual wellness products. At the same time, it seeks to explore what expectations consumers have of a modern, inclusive and stigma-free future of sexual wellness as an integral part of overall wellbeing.
This initiative responds to an industry that is currently undergoing significant change. While sexual wellness is gaining increasing visibility, there is still a lack of well-grounded insights into the real experiences and expectations of consumers. “The Future of Sexual Wellness 2026” addresses precisely this gap, with the ambition to amplify authentic consumer voices and translate these insights into tangible impulses for product innovation, communication strategies and industry practices.
As an additional incentive, participants may voluntarily enter a prize draw. Four Sexual Wellness packages with a combined value of more than €1,800 will be awarded.
“As an industry, we have a responsibility to advance sexual wellness in an evidence-based way. This study establishes a robust data foundation to better understand consumers and to shape innovation in line with real needs. Driving this forward together with strong partners underscores the relevance of this topic for the entire industry,” explains Jennifer Parry, Brand Director at pjur.
Survey link: https://zandora.net/en/sexual-wellness-survey-2026
About Zandora
Zandora is a sex-positive online platform based in Denmark that connects industry knowledge, product insights and real user experiences. Through product testing, user feedback and educational content, Zandora helps companies develop better products, communication strategies and experiences in the field of sexual wellness.
