Westridge Laboratories Inc. Launches ID Wellness Essentials™, Their New Pleasure Toy Line

Westridge Laboratories, the trusted name behind the globally recognized ID Lubricants® brand, is excited to announce the launch of ID Wellness Essentials™, a new line of pleasure toys designed to enhance personal wellness and intimate satisfaction. With 18 SKUs in total, this diverse collection offers something for everyone.

With over 30 years of expertise in developing premium sexual wellness products, Westridge Laboratories has expanded its product offerings to meet the growing demand for high-quality, body-safe, and pleasure-enhancing toys. ID Wellness Essentials™ brings innovation and quality craftsmanship to the forefront, offering a curated selection of pleasure toys aimed at promoting sexual health through intimate exploration.

“Our mission has always been to enhance the pleasure and satisfaction of our customers. With ID Wellness Essentials™, we’re taking that a step further by providing products that support sexual wellness and self-care.” says Gregg Haskell, Founder and President at Westridge Laboratories. “After sifting through countless suppliers, we partnered with only a select few who share our vision for creating top-tier products at a price point that is affordable without sacrificing craftsmanship or innovation. With an average wholesale price of around $30, we’ve struck a balance between superior craftsmanship and affordability, making it easy for customers to indulge in the best without overspending.”

Unlike most brands, final quality testing and packaging for ID Wellness Essentials™ is performed at their FDA-registered facility in Southern California, ensuring each product meets the highest standards before reaching consumers. This process guarantees that every customer has an exceptional experience with our line.
Key Features of ID Wellness Essentials™:

– Body-Safe Materials: Each toy is crafted from premium silicone to ensure maximum safety and comfort.

– Luxurious Designs: With ergonomic shapes and adjustable settings, the toys are designed to provide a customizable experience that caters to various preferences. The entire line comes in a midnight blue color, exuding elegance and quality from the very first touch.

– Premium Packaging: Each product comes in a sleek soft touch box that features a window which allows customers to both see and feel the toy before purchase.

– Quiet and Discreet: All products are equipped with whisper-quiet technology, ensuring privacy and convenience.

– USB-C Rechargeable & Waterproof: Offering convenience and ease of use, all toys are rechargeable and water-resistant. The waterproof design ensures the toys are suitable for use in a variety of settings. The USB-C charging cables provide lightning-speed charging compared to traditional USB-A cords, allowing for faster power-ups and longer lasting battery life.

– Exclusive Bonus in Every Box: Every customer will receive a free 1oz tube of ID Glide® with every single purchase.

The ID Wellness Essentials™ line is available and ready ship, with plans for additional product releases in 2025. As part of the launch, Westridge Laboratories will offer testers and exclusive promotions to encourage customers to explore the range of products.

For more information about ID Wellness Essentials™ or to schedule an interview, please contact:

Jia Jeng
Brand Manager
Westridge Laboratories
714-259-9400 Ext. 206
jjeng@westridgelabs.com