Our Erotic Journey’s James Guo Talks Adult Toy Innovation, Craftsmanship in New WIRED Feature

James Guo, founder of Our Erotic Journey/OEJ Novelty, is the focus of a new in-depth interview in WIRED Magazine, titled “The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech”. In the feature, Guo shares insights on his unique approach to cutting-edge technology, including OEJ’s inventive product line, quality standards and the quirky yet intentional designs that have made his brand a standout in the industry since its launch in 2019.

Amid a wave of AI and robotics trends, Guo’s philosophy remains refreshingly straightforward: create quality toys that make human connection the priority. “We want to be more of a bridge from human to human,” Guo explains in the article, “not just from toy to human.”

Guo’s latest launch, the True Sensation app-controlled dildo, showcases this vision. With three vibration frequencies, seven thrusting speeds, and self-heating up to 105 degrees Fahrenheit, the product promises to bring fantasies to life—along with a playful app feature that syncs vibrations to music. “It connects to someone that’s oceans away,” Guo says, noting the intimacy potential of his creations.

OEJ’s playful offerings go beyond conventional designs, with collections like the Thrillz, Lit, and Cristal lines that feature everything from glass toys to glow-in-the-dark accessories. As Guo shares in the interview, “Those are for the ravers,” hinting at the brand’s whimsical spirit, he adds that next year, OEJ plans to introduce a Zodiac-themed collection, appealing to Gen Z’s astrological interests with toys customized for each sign.

Drawing from his family’s experience in manufacturing, he notes the importance of production integrity in sex tech: “Users expect and deserve products that meet stringent safety standards, and any deviation can damage a brand’s reputation irrevocably.” His caution extends to OEJ’s approach to manufacturing, relying on trusted white-label partners to ensure consistently high standards for every product.

Despite the booming popularity of AI-driven sex tech, Guo is cautious about diving into “AI sex robots,” which he describes as a “low-volume business” that’s often financially out of reach for most consumers. Instead, he believes in expanding OEJ’s themed collections to reach a broader audience, saying, “It’s time we gave [our bestsellers] a sister or brother,” hinting at more innovations to come in the brand’s lineup.

To read Guo’s WIRED article in full, visit WIRED.com.

Get in touch with Our Erotic Journey at OurEroticJourney.com and X @oej_official, Instagram @oejsecguo, Facebook @oureroticjourneyofficial and YouTube. For wholesale inquiries, visit oejwholesale.com and contact wholesale@secguo.com or any of the brand’s regional sales managers.

About Our Erotic Journey
Founded in 2019 by James Guo, the California-based brand currently boasts more than 50 quality products in six distinctive collections – Sublime, Thrillz, Curious, Pot, Space and Lit – that cater to a diverse and discerning clientele, from first-time newbies to the most adventurous pleasure seekers. Our Erotic Journey is committed to championing sexual wellness as a cornerstone of overall health while advancing the intimate experiences of enthusiastic solo fliers and couples… and happily backs it up with a five-year warranty. To learn more, visit OurEroticJourney.com.