Pulse Magazine


Tantus’ Cheri Curry Wins XBIZ WIA Woman of the Year Award

Los Angeles, CA — On Sunday, January 14th 2024, Tantus’ Cheri Curry took home the WIA Woman of the Year award at the 2024 XBIZ Retail Exec Awards show. The annual WIA Woman of the Year award, presented by Chaturbate, turns a deserved spotlight on the outstanding career achievements of female business leaders.

Cheri Curry has led Tantus for nearly six years, following key roles at Sportsheets and ID Lubricants. Since taking the helm of Tantus, which is now celebrating its 25th year anniversary, Cheri has focused heavily on retail trainings, actively listening to customer feedback, and translating that feedback into new product development and tangible support for retail and distributor partners. Her strategic approach has been pivotal to the company’s resurgence and recent growth. Prior to her time in the adult industry, Curry’s career includes work with influential musicians as well as project management for the U.S. Department of Defense.

“I am truly honoured and grateful to receive the WIA Woman of the Year award,” said Curry. “This industry has been through all of the seasons with me— through wins and triumphs, losses, all of it. I want to honor my co-nominees, a remarkable group of entrepreneurial females who elevate themselves, and have lifted me up throughout my time in this industry. To our ownership and growth partners at Tantus, your trust has granted me the agency to contribute to the evolution of this legacy brand. The privilege of steering Tantus’ next steps has been monumental.”

“I have never felt more affirmed than I did at this latest ANME show in January 2024,” added Curry. “Winning the WIA Woman of the Year Award at the XBIZ Exec Awards is not just a personal achievement but a celebration of the collaborative strength and camaraderie that defines our amazing industry. Thank you to XBIZ, Chaturbate, and my incredible colleagues, partners and friends in this business.”

For more information on Tantus, visit tantusinc.com.

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