Pulse Magazine


STIMULATE Announces Two-City Roadshow for 2024

Nashville, TN / October 2, 2023 – STIMULATE: A B2B Sexual Wellness Trade Show has announced STIMULATE+, a two-city roadshow that will kick off in 2024. 
STIMULATE+Roadshow will take place in Austin, TX February 4-6 and Chicago from October 13-15, 2024. STIMULATE B2B will return to Nashville for its second year August 5-6, 2024.

The bi-annual STIMULATE+Roadshow will connect brands and businesses in the sexual health and wellness space through “expanded discussions around product knowledge, retail operational insight and intimate wellness education, with a highly-concentrated approach to learning,” said Nicole Leinbach, Founder of Retail Minded and STIMULATE.

“STIMULATE+Roadshow came to life as a result of demand from established and emerging brands who want to amplify connections with retailers through heightened learning experiences, robust product training, and a nurturing environment,” she explained.

Each two and a half day event will focus on product discovery, vendor demonstrations, training sessions, and product-centric experiences. Vendor training sessions will “equip retail associates and management with fresh and insightful talking points to engage in more lucrative, meaningful conversations with consumers.”

Dr. Evan Goldstein of Future Method and Tiara Trudeau-Gullotta, Sexologist and Founder of Sultry Company, are among the lineup of experts scheduled for workshops during both dates of STIMULATE+ in Austin and Chicago. Dr. Goldstein will also return to STIMULATE Nashville to deliver a second keynote panel for the 2024 event.

Both shows will conclude with a retail-intense workshop presented by Leinbach, who is also a retail marketing college professor and author of Retail 101: The Guide to Managing and Marketing Your Retail Business.

Leinach went on to say, “the STIMULATE experience is thoughtfully-rooted in connection and education, and STIMULATE+Roadshow is no exception. We look forward to elevating our concentrated approach to learning and relationship-building by partnering with award-winning brands such as Sportsheets, as well as our presenting sponsor, Nu Sensuelle.”

Patrick Lyons, CEO of Nu Sensuelle enthused, “thanks to the diverse array of brands and tailored educational experiences at STIMULATE Nashville, we successfully found our footing in the mainstream retail space.” He added, “connectivity and intimacy are the core of our brand, and STIMULATE+Roadshow reinforces this beautifully. We are confident that Nicole and her team will orchestrate a series of remarkable shows that grant our brand invaluable exposure and foster mutually-beneficial relationships with retail partners.”

Both STIMULATE+Roadshow events are open to retail buyers, store management, retail leaders and industry professionals who support retail environments. Salons, spas, wellness centers, sexual wellness boutiques and adult novelty stores are invited to attend.

Kelly Sofferman, Commercial Director of Sportsheets said, “we are thrilled to join STIMULATE on the road next year, and build upon the incredible momentum and relationships we forged in Nashville. For us, the STIMULATE experience means hands-on engagement and intimacy, and we can’t wait to provide our attendees with an immersive experience that showcases our latest innovations, which will be released throughout the new year.”

Vendors who are interested in participating in STIMULATE+Roadshow can email stimulate@retailminded.com for more information. Retailers will be able to register for STIMULATE+Roadshow starting November 1.

Follow STIMULATE on Instagram for the latest event updates.

Nicole Leinbach, Founder of Retail Minded and STIMULATE, is recognized as a global retail thought leader from companies including IBM, American Express, Lightspeed POS, and more. Leinbach, author of Retail 101: The Guide to Managing and Marketing Your Retail Business, has been recognized as #3 out of 100 worldwide retail influencers. Together with her Retail Minded team, Leinbach regularly produces events at retail trade shows such as ASD Market Week, NY NOW, IGES and more. In 2022, Women’s Wear Daily featured Leinbach as one of the Most Inspiring Women Retail Leaders. Read more about Leinbach here.

STIMULATE is part of the Retail Minded brand, which was founded in 2007. Since then, Retail Minded has been committed to delivering quality news, education and support specific to retailers and online sellers. Founded by Author and Professor Nicole Leinbach, Retail Minded introduces retailers to leading industry resources, merchant specific news and timely education to help commerce professionals thrive. Retail Minded proudly debuted the nation’s first sexual wellness B2B trade show in 2023, STIMULATE, and also produces the Independent Retailer Conference in Las Vegas twice a year. Learn more about Retail Minded here.  

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