Sliquid Debuts New Packaging

August 16, 2023 — Dallas TX — Top, natural intimates’ manufacturer Sliquid (www.sliquid.com) is pleased to introduce the packaging and label redesign of their Balance Collection products, Sliquid Splash and Sliquid Soothe.

Splash, Sliquid’s wildly popular shower gel, is a gentle, pH-balanced, all-over-body wash with a completely glycerin and paraben-free formula. Being that the formula has not changed, it’s the same great product with a sexy new look. The once cobalt blue bottle has been changed to a more sophisticated smoky brown.

Complimenting the brown bottle is a travel-friendly locking pump that features a sleek brushed gold and black finish with a dip tube for dispensing the perfect amount of liquid every time.Topping off the appearance of this revamped packaging, is the elegant new label design. The labels now include a dual gold band accent, while also keeping their white background and vibrant color variations to distinguish the multiple scent options, which include Naturally Unscented, Honeydew Cucumber, Grapefruit Thyme, and Mango Passion.

“Our customer’s input has always held immense value,” said Erik Vasquez, Sliquid’s VP of Marketing. “When our creative team sat down to reimagine the appearance of Splash, we had an overabundance of ideas. We created over a dozen label options, whittled them down to our top six, then invited our customer’s input by having ANME attendees cast their vote for their favorite option. The winning label design, by a landslide, is the one we are proudly introducing to the marketplace.”

Also being revamped is Soothe, Sliquid’s hydrating body lotion. Soothe is a silky-smooth formula that boasts notes of mandarin, bergamot, and coconut, to envelop one’s senses while quenching the skin’s thirst for moisture. The packaging components and ingredients will remain the same; however, the label has been updated to present a sleeker, sexier appeal. Like Splash, the new label also has duel gold bands.

Referring to the product redesigns, Dean Elliott, Founder and CEO of Sliquid, said, “These new labels and component changes are the first step in modernizing the aesthetic of our entire Balance Collection. The dark bottles, gold pumps, and metallic labels have an apothecary style to them, which we believe our customer’s and retail partners will find highly appealing. Over time, we plan to continue this redesign to create continuity throughout the collection’ product offerings.”

The Balance Collection is Sliquid’s multi-award-winning line of at-home spa products. These items, infused with aromatic essential oil fragrances, include Splash gentle feminine wash, Smooth intimate shave cream, Soak luxurious bubble bath, and their natural nut and seed-based Massage Oils.

About Sliquid, LLC
Sliquid was founded in 2002 as a clean alternative to other lubricants that contained less than desirable ingredients, such as glycerin and Parabens.  Beginning with a single water-based formula, Naturals H2O, Sliquid has grown into an award-winning brand of natural and organic intimate products. As an industry leader in the Pleasure Products market, the company has solidified itself as a legacy brand and is the go-to lubricant for pleasure product retailers and their customers around the globe.