Mattel Accidentally Linked a Porn Site on Wicked Doll Packaging

Toy manufacturer Mattel has apologized for a misprint that appeared on the packaging of its line of “Wicked” dolls and listed an address for an adult website. The error gained steam this weekend after social media users discovered that the link to the film — wickedmovie.com — was mislabeled, sending consumers to Wicked Pictures, an independent adult film company.

“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page,” said the company in a statement. “We deeply regret this unfortunate error and are taking immediate action to remedy this.”

Mattel said that the dolls, which have been released to coincide with Universal’s film adaptation of the Tony Award-winning musical, are “primarily sold in the US” and that the error was a “misprint.” It’s unclear how many of the mislabeled toys, which are advertised for children aged four and up, have already been distributed to stores. According to The Hollywood Reporter, impacted products from the toy line are currently being pulled from shelves at various retailers including Walmart. Best Buy, and Amazon.