Pulse Magazine


Bloomi Releases ‘Link’, the Flexible Handcuffs

Oakland, California, 26 September 2023 – After expanding its product range in over 1,200 Target stores
nationwide and launching for the first time in renowned luxury department store Saks Fifth Avenue, one of the world’s most pioneering sexual wellness brands, Bloomi, is set to ‘normalize sexual play’ this Kinkoctober with the launch of Link, the brand’s new flexible handcuffs.

Officially launching on October 3rd, Link is made from strong and smooth body-safe silicone which allows
them to easily slip on and off the wrists for spontaneous, intimate, pain-free bondage play at a moment’s notice.

With as much as 34% of all Americans admitting to engaging in BDSM play on a regular basis and 44% expressing that they have an interest in doing so, Link is the perfect addition to one’s nightstand repertoire. The flexible handcuffs also have no locking mechanism, meaning that the wearer has the ability to actively opt into their own submission, meaning that they choose to be restrained. That sense of agency and the ability to choose, is what enables Link to normalize the D/s playing field: the wearer’ssubmission is on their own terms, without affecting the dynamic in any way.

Bloomi’s CEO and Co-Founder, Rebecca Alvarez Story, is a nationally respected Sexologist with over 10 years of experience helping people navigate a variety of sexual wellness topics and maximize their sexual agency. Rebecca has also been named ‘Next 1000’ and a ‘Latina Trailblazer’ by Forbes and a 2021 Changemaker by Well+Good.

Rebecca commented on the new launch: “Most handcuffs on the market are made from leather, bulky, and require lots of tying or securing. That usually means they’re not vegan-friendly, intimidating to buy, or not aesthetically pleasing. Link is compact, sleek, and made of stretchy medical-grade silicone, perfect for both kink newbies as well as individuals who’d like to get into more advanced BDSM play. Flexiblehandcuffs also don’t involve safety concerns such as overstretching one’s limbs when they’re restrained.”

Link will be available for purchase on thebloomi.com, with an exclusive pre-sale starting September 26th,

offering a 20% discount using the code LINK20.

All Bloomi toys are made out of non-toxic materials: 100% medical-grade silicone and stainless steel. This is due to the brand’s Clean Standard, the industry’s first expert-developed commitment to body-safe standards. Bloomi’s plant-based formulas are free of vulvar allergens such as glycerin, gluten, alcohol, artificial dyes, and fragrances. Furthermore, the packaging is made with sustainable, compostable, and recyclable materials.

Link specifications

● Made with medical-grade silicone
● No parabens, phthalates, or materials that
disrupt intimate skin
● One size fits all
● Waterproof and travel-friendly
● Compatible with water-based lubricants
● 2″ Diameter x 7″ L (3.5″ when folded in

Bloomi is a woman-owned and sexologist-led intimacy care brand offering inclusive sexual education and intimate plant-based essentials for all bodies. All of Bloomi’s products are developed with the highes  ingredient quality and the only Clean Standard in the industry, ensuring clean and safe intimate care
without fear of toxic ingredients ever touching intimate areas.

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